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Conversion Tracking




Set up conversion tracking using the LinkedIn Insight Tag and Conversions API to measure and optimize lower funnel campaigns


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也作为以下内容的一部分提供:


Measure your success on LinkedIn













关于本课程


Tracking customer engagements from the top to the bottom of the funnel helps you more accurately measure the full impact of your marketing efforts.

LinkedIn has a suite of conversion tracking tools to track and optimize your lower-funnel performance including the LinkedIn Insight Tag, conversion tracking API, and more.

What you'll learn

After this course, you'll be able to:

Set up the LinkedIn Insight Tag

Set up conversion tracking

Accurately measure and optimize your campaign return on investment (ROI)

This course is for you if

You're running campaigns using LinkedIn's Campaign Manager

You're looking for opportunities to use more advanced reporting and analytics to improve your campaigns

You want more granular reporting of your lower-funnel campaigns

Still not sure if this course is for you?

Jump to the video summary. Then, choose the lessons you want to review.

Topics

Campaign Manager, conversion tracking, conversions API, LinkedIn Insight Tag, Website Actions




课程大纲18分钟

Conversion Tracking Overview





What is Conversion Tracking? 1分钟







Conversion Tracking Methods 1分钟



Conversion Tracking with the Insight Tag





How the Insight Tag Works 2分钟







Installing the Insight Tag 1分钟







Setting Up Tracking with the Insight Tag 5分钟







Tracking Conversions with Website Actions 2分钟



Conversion Tracking with Data Feed





Data Feed Conversion Options 1分钟







Setting Up Data Feed Conversions 1分钟







Conversions API 1分钟







Optimize with Conversions API 1分钟



Course Review





Knowledge Check







Summary 2分钟







Congratulations!








关于本课程


Tracking customer engagements from the top to the bottom of the funnel helps you more accurately measure the full impact of your marketing efforts.

LinkedIn has a suite of conversion tracking tools to track and optimize your lower-funnel performance including the LinkedIn Insight Tag, conversion tracking API, and more.

What you'll learn

After this course, you'll be able to:

Set up the LinkedIn Insight Tag

Set up conversion tracking

Accurately measure and optimize your campaign return on investment (ROI)

This course is for you if

You're running campaigns using LinkedIn's Campaign Manager

You're looking for opportunities to use more advanced reporting and analytics to improve your campaigns

You want more granular reporting of your lower-funnel campaigns

Still not sure if this course is for you?

Jump to the video summary. Then, choose the lessons you want to review.

Topics

Campaign Manager, conversion tracking, conversions API, LinkedIn Insight Tag, Website Actions




课程大纲18分钟


Conversion Tracking Overview





What is Conversion Tracking? 1分钟







Conversion Tracking Methods 1分钟



Conversion Tracking with the Insight Tag





How the Insight Tag Works 2分钟







Installing the Insight Tag 1分钟







Setting Up Tracking with the Insight Tag 5分钟







Tracking Conversions with Website Actions 2分钟



Conversion Tracking with Data Feed





Data Feed Conversion Options 1分钟







Setting Up Data Feed Conversions 1分钟







Conversions API 1分钟







Optimize with Conversions API 1分钟



Course Review





Knowledge Check







Summary 2分钟







Congratulations!










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