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LinkedIn Insight Tag FAQs
Last updated: 3 months ago






The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock professional insights about your audiences. You can use the LinkedIn Insight Tag to track conversions, retarget website visitors, and learn aggregate insights about categories of members interacting with your ads.


What is needed to install the LinkedIn Insight Tag and how long does it take?





The process takes only a few minutes. Add the JavaScript code (unique to your LinkedIn account) to your website. There is no maintenance necessary once the code is in place.



Related tasks

Add the LinkedIn Insight Tag to your website





Will this piece of code slow down my website?




The LinkedIn Insight Tag was designed to manage speed and complexity. It loads asynchronously with the current website and shouldn't slow down the performance of your website.


To optimize data transfer, the Insight Tag uses standard Gzip compression. Using compression helps to reduce bandwidth and data transfer time.





What data does my website send through this tag and how is it used?





The LinkedIn Insight Tag enables the collection of data regarding members’ visits to your website, including the URL, referrer, IP address, device and browser characteristics (User Agent), and timestamp. The IP addresses are truncated or hashed (when used for reaching members across devices), and members’ direct identifiers are removed within seven days in order to make the data pseudonymous. This remaining pseudonymized data is then deleted within 180 days.



Regarding the Website Actions feature, learn more about the button layout and engagement data involved.



If you enable enhanced matching, you can also send emails associated with the respective visits. Those emails are hashed on the website before being sent to LinkedIn, to protect members’ privacy – we only match information we already have, the rest remains unreadable. Learn more about enhanced matching for your website.



Please note, LinkedIn also receives data from Microsoft’s UET tag, which is similar to the Insight Tag and further improves conversion tracking. Data from countries in the European Economic Area (EEA) and Switzerland (Designated Countries) and restricted countries (https://www.microsoft.com/en-us/exporting/faq) is excluded from the information provided by the UET tag. Learn more about the UET tag on the Microsoft website. You can also disconnect the UET tag data in Campaign Manager at any time.



We don't share the personal data of members with you; we only provide reports and alerts (which do not identify members) about the professional makeup of your website audience and ad performance. We also provide retargeting for website visitors, enabling you to show personalized ads off your website by using this data, but without identifying the member. We do not use this data to profile members (e.g., infer interests and traits about our members over time), but we use it to enhance our overall understanding of what ads are most relevant to our members. LinkedIn members can control the use of their personal data for advertising purposes through their account settings.





Does LinkedIn support image pixels?





We recommend using our JavaScript tag. If you need a pixel-based solution for conversion tracking, you can track Insight Tag conversions by event to generate a code that can be added to a page or button on your website.





Can I track conversions with on-click action (like on a button or in an iframe)?





Yes, you can track Insight Tag conversions by event. A code is generated that can be added to a page or button on your website. 



Please note, buttons that appear on iframes won’t appear on the Website Actions list.  







Important to know























































Consistent with our terms, the Insight Tag should not be installed on web pages that collect or contain Sensitive Data. This can include pages offering specific health-related or financial services or products to consumers.  







For example, depending on the content of the pages, the Insight Tag may be included on a generic homepage for a pharmacy or a bank, or business-to-business pages directed only to organizations and financial or healthcare professionals, but should not be included on consumer pages for certain types of medications or pages where users manage their financial accounts and transactions or medical appointments, since it could lead to the inadvertent collection and sharing of sensitive information regarding the health or finances of individuals who visited that page.  







This does not constitute legal advice. Please consult with your webmaster and legal counsel to determine which pages may or may not collect sensitive data. 


























































Related tasks

Add the LinkedIn Insight Tag to your website


Manage your LinkedIn Insight Tag in Campaign Manager

Set up Conversion Tracking for Insight Tag conversions




Learn more

LinkedIn Ads Agreement

LinkedIn Cookie Policy

LinkedIn Insight Tag

Understanding Website Actions

FAQ: Universal Event Tracking on the Microsoft Advertising website

Microsoft Universal Event Tracking on the Microsoft Advertising website




People also viewed


Add the LinkedIn Insight Tag to your website





The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable features like in-depth campaign reporting and website retargeting.



Install the Insight Tag on your site



To install the Insight Tag on your site:




Go to your ad account in Campaign Manager.





Click Data on the left menu, then click Signals manager.





Click Insight Tag, then click the I will install the tag myself dropdown.

You can also choose to send the tag to a developer or use a tag manager.




Read more







Create and manage your Insight Tag





The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable features like tracking conversions, creating website retargeting audiences, and enabling in-depth reporting.



If you haven’t set up your Insight Tag, you’ll need to create it in Campaign Manager, add it to your website, and confirm that it’s active. Then you can manage features for your tag, such as sharing across accounts and enabling enhanced conversion tracking.



Read more







Share an Insight Tag across ad accounts in Campaign Manager





Streamline and simplify your campaign measurement and targeting by sharing your Insight Tag across multiple ad accounts. Using the same Insight Tag helps create consistency across your teams, since it allows different accounts access to features like conversion tracking and website retargeting audiences based on the same source data.




Prerequisites



Before you can share an Insight Tag across your accounts, you need to set up the following prerequisites.



Read more







Add the LinkedIn site-wide Insight Tag to Google Tag Manager





To use Google Tag Manager as your tag management system, you’ll need to add the LinkedIn Insight Tag 2.0.



To add the LinkedIn Insight Tag 2.0 to Google Tag Manager:



Go to tagmanager.google.com and sign in.




Select your account and your container.




In the New Tag box, click Add a new tag.




Click Tag Configuration, then select Discover more tag types in the Community Template Gallery. 




Read more







Set up Conversion Tracking for Insight Tag conversions





You can use Insight Tag conversions, also known as online conversions, to track conversions that happen on your website. For example, a member account clicks on an ad that leads to your website and then fills out a form for a demo request. Insight Tag conversions in Campaign Manager include conversions based on the Insight Tag and conversions based on an image pixel.



Prerequisites



Before you set up Insight Tag conversions, decide the conversion tracking method you’d like to use:



Read more














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