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Marketing & Advertising on LinkedIn | Li…

\r\n<li id=\"header-linkedin-marketing-labs\"><a href=\"https://training.marketing.linkedin.com/?trk=lms-tlt\" target=\"_blank\">LinkedIn Marketing Academy</a></li>\r\n<li id=\"header-help-center\"><a href=\"https://www.linkedin.com/help/lms?trk=lms-tlt&src=re-pod&veh=heatchat%7Cre-pod&mcid=7307942968500396039\" target=\"_blank\">Help Center</a></li>\r\n<li id=\"header-blog\"><a href=\"https://www.linkedin.com/business/marketing/blog?trk=lms-tlt&src=re-pod&veh=heatchat%7Cre-pod&mcid=7307942968500396039\" target=\"_blank\">Blog</a></li>\r\n</ul>\r\n"}}" id="header-linkedin-marketing-labs" class="cmp-text">
LinkedIn Marketing Academy

Help Center

Blog

| Advertise\r\n"}}" id="text-779361fe12" class="cmp-text">
| Advertise

AdvertisingAdvertising

How to get started

<a href=\"/content/lem/business/us/en/advertise/linkedin-pages.html\">Create a LinkedIn Page</a>\r\n"}}" id="header-ad-create" class="cmp-text">
Create a LinkedIn Page

First, build your company's brand and build trust with your community.\r\n"}}" id="text-70937e874d" class="cmp-text">
First, build your company's brand and build trust with your community.

<a href=\"/content/lem/business/us/en/advertise/ads/campaign-manager.html\">Campaign Manager</a>\r\n"}}" id="header-ad-campaign" class="cmp-text">
Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.\r\n"}}" id="text-057d1e020f" class="cmp-text">
Second, create your first ad campaign on LinkedIn's ad platform.

<a href=\"https://www.linkedin.com/ads/create?trk=lms-36&src=direct%2Fnone&veh=direct%2Fnone\">Sign in to Campaign Manager</a>\r\n"}}" id="header-ad-sign-in" class="cmp-text">
Sign in to Campaign Manager

Ad formats

<a href=\"/content/lem/business/us/en/advertise/ads/sponsored-content.html\">Sponsored Content</a>\r\n"}}" id="header-ad-sponsored-content" class="cmp-text">
Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.\r\n"}}" id="text-0fe02158b6" class="cmp-text">
Reach and engage a professional audience in the LinkedIn feed.

<a href=\"/content/lem/business/us/en/advertise/ads/sponsored-messaging.html\">Sponsored Messaging</a>\r\n"}}" id="header-ad-sponsored-messaging" class="cmp-text">
Sponsored Messaging

Engage your prospects where professional conversations happen.\r\n"}}" id="text-6abc16d02d" class="cmp-text">
Engage your prospects where professional conversations happen.

<a href=\"/content/lem/business/us/en/advertise/ads/dynamic-ads.html\">Dynamic Ads</a>\r\n"}}" id="header-ad-dynamic" class="cmp-text">
Dynamic Ads

Engage prospects with ads automatically personalized to them.\r\n"}}" id="text-8ca76fe786" class="cmp-text">
Engage prospects with ads automatically personalized to them.

<a href=\"/content/lem/business/us/en/advertise/ads/text-ads.html\">Text Ads</a>\r\n"}}" id="header-ad-text" class="cmp-text">
Text Ads

Self-service ad formats to create campaigns in minutes.\r\n"}}" id="text-4fb2ba9587" class="cmp-text">
Self-service ad formats to create campaigns in minutes.

<a href=\"/content/lem/business/us/en/advertise/ads.html\">See all Ad formats</a>\r\n"}}" id="header-ad-formats" class="cmp-text">
See all Ad formats

Learn More

<a href=\"/content/lem/business/us/en/advertise/ads/pricing.html\">Pricing</a>\r\n"}}" id="header-ad-pricing" class="cmp-text">
Pricing

Discover how much it costs to advertise on LinkedIn.\r\n"}}" id="text-e62c2baac8" class="cmp-text">
Discover how much it costs to advertise on LinkedIn.

<a href=\"/content/lem/business/us/en/advertise/ads/audience.html\">Targeting</a>\r\n"}}" id="header-ad-targeting" class="cmp-text">
Targeting

Reach the people who matter most.\r\n"}}" id="text-5c42151577" class="cmp-text">
Reach the people who matter most.

<a href=\"/content/lem/business/us/en/advertise/ads/generate-leads.html\">Lead Generation</a>\r\n"}}" id="header-ad-lead-gen" class="cmp-text">
Lead Generation

Qualified leads come from a quality audience on LinkedIn.\r\n"}}" id="text-d9c10fb46e" class="cmp-text">
Qualified leads come from a quality audience on LinkedIn.

<a href=\"/content/lem/business/us/en/advertise/ads/boosting.html\">Boosting</a>\r\n"}}" id="header-ad-boosting" class="cmp-text">
Boosting

An easy way to reach new audiences by amplifying your best content.\r\n"}}" id="text-9292af6e66" class="cmp-text">
An easy way to reach new audiences by amplifying your best content.

<a href=\"/content/lem/business/us/en/advertise/partners.html\" target=\"_self\">Partners</a>\r\n"}}" id="header-ad-conversion" class="cmp-text">
Partners

Trusted integrations and services to power marketing.\r\n"}}" id="text-af73cbffbd" class="cmp-text">
Trusted integrations and services to power marketing.

<a href=\"/content/lem/business/us/en/advertise/ads/best-practices.html\">Ad Tips & Best Practices</a>\r\n"}}" id="header-ad-tips" class="cmp-text">
Ad Tips & Best Practices

Compare AdsCompare Ads

ResourcesResources

Getting Started

<a href=\"/content/lem/business/us/en/advertise/ads/getting-started.html\">How to Create a Campaign</a>\r\n"}}" id="header-resources-create-campaign" class="cmp-text">
How to Create a Campaign

<a href=\"/content/lem/business/us/en/advertise/ads/ads-guide.html\">Ad Specs</a>\r\n"}}" id="header-resources-ad-specs" class="cmp-text">
Ad Specs

Learn

<a href=\"/content/lem/business/us/en/advertise/resources.html\">Success Hub</a>\r\n"}}" id="header-resources-success-hub" class="cmp-text">
Success Hub

<a href=\"/content/lem/business/us/en/advertise/ads/marketing-training-certification.html\">Learning Courses & Certifications</a>\r\n"}}" id="header-resources-learning" class="cmp-text">
Learning Courses & Certifications

<a href=\"https://www.linkedin.com/business/marketing/blog/linkedin-ads?src=direct%2Fnone&veh=direct%2Fnone%7Cdirect%2Fnone\" target=\"_blank\">LinkedIn Ads Blog</a>\r\n"}}" id="header-resources-ads-blog" class="cmp-text">
LinkedIn Ads Blog

By Business Type

<a href=\"/content/lem/business/us/en/advertise/ads/small-business-advertising.html\">Small Businesses</a>\r\n"}}" id="header-resources-small-business" class="cmp-text">
Small Businesses

<a href=\"/content/lem/business/us/en/advertise/agencies.html\">Agencies</a>\r\n"}}" id="header-resources-agencies" class="cmp-text">
Agencies

<a href=\"/content/lem/business/us/en/advertise/sign-in.html\" title=\"Sign in\">Sign in</a>\r\n"}}" id="lms-en-us-primary-header-sign-in" class="cmp-text">
Sign in

Create ad

ADVERTISE ON LINKEDIN

Reach 1 billion+ professionals around the world

Get started

ADVERTISE ON LINKEDIN

Target the right audience using unique attributes

Get started

ADVERTISE ON LINKEDIN

Get results from a trusted B2B digital advertising leader

Get started

PreviousNextPausePlay

Reach 1 billion+ professionals around the world

Target the right audience using unique attributes

Get results from a trusted B2B digital advertising leader

Explore LinkedIn ads

Sponsored Content

Sponsored Messaging

Dynamic Ads

Text Ads

Media-rich ads that appear in targeted members’ LinkedIn feeds on desktop, tablet, and mobile devices.  \r\n \r\n<a href=\"/content/lem/business/us/en/advertise/ads/sponsored-content.html\">Learn about Sponsored Content →</a>\r\n"}}">

Sponsored Content

Media-rich ads that appear in targeted members’ LinkedIn feeds on desktop, tablet, and mobile devices.  

Learn about Sponsored Content →

Direct messages sent to your target audience through LinkedIn Messaging.  \r\n \r\n<a href=\"/content/lem/business/us/en/advertise/ads/sponsored-messaging.html\">Learn about Sponsored Messaging →</a>\r\n"}}">

Sponsored Messaging

Direct messages sent to your target audience through LinkedIn Messaging.  

Learn about Sponsored Messaging →

Personalized ads at scale based on people’s LinkedIn profile data, such as company name or job title.  \r\n \r\n<a href=\"/content/lem/business/us/en/advertise/ads/dynamic-ads.html\">Learn about Dynamic Ads →</a>\r\n"}}">

Dynamic Ads

Personalized ads at scale based on people’s LinkedIn profile data, such as company name or job title.  

Learn about Dynamic Ads →

Self-service, pay-per-click desktop ads that you can create in minutes.  \r\n \r\n<a href=\"/content/lem/business/us/en/advertise/ads/text-ads.html\">Learn about Text Ads →</a>\r\n"}}">

Text Ads

Self-service, pay-per-click desktop ads that you can create in minutes.  

Learn about Text Ads →

Create ad

Build strategic campaigns that work for you

How to get started

Create ad

Flexible pricing that you control

\r\nWith a minimum daily budget amount \r\nstarting at just $10, companies of any size \r\ncan market themselves on LinkedIn.\r\n"}}">

Launch an ad with any budget

With a minimum daily budget amount
starting at just $10, companies of any size
can market themselves on LinkedIn.

\r\nYour ad’s cost is determined using an \r\nauction, which allows you to place bids \r\nto show your ads to LinkedIn members.\r\n"}}">

Place your bid

Your ad’s cost is determined using an
auction, which allows you to place bids
to show your ads to LinkedIn members.

\r\nYou’re in charge of your campaign’s daily or \r\nlifetime budget and can start, stop, or \r\nchange your ads at any time.\r\n"}}">

Control your costs

You’re in charge of your campaign’s daily or
lifetime budget and can start, stop, or
change your ads at any time.

See how pricing works

Target your ideal audience on LinkedIn by job title, industry, skills, and more.\r\n"}}">

Target your ideal audience on LinkedIn by job title, industry, skills, and more.

Get started

LinkedInʼs insights have been very useful to help us refine our strategy, especially with a modest budget. We’re pleased with the results and want to extend our efforts to grow.\r\n"}}" id="text-6d8ce34f10" class="cmp-text">
LinkedInʼs insights have been very useful to help us refine our strategy, especially with a modest budget. We’re pleased with the results and want to extend our efforts to grow.

Audrey Deng\r\n"}}" id="text-038dc168ef" class="cmp-text">
Audrey Deng

Senior Manager, Demand Generation, International Markets (APAC), O'Reilly\r\n \r\n<a href=\"/content/lem/business/us/en/advertise/customer-stories/oreilly.html\">Read customer story</a>\r\n"}}" id="text-f55dc50a52" class="cmp-text">
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