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Conversation Ads

Start quality conversations with professionals through a choose-your-own-path experience.

Create ad

Conversation Ads

Start quality conversations with professionals through a choose-your-own-path experience.

Create ad

LinkedIn Conversation Ads

Start quality conversations with professionals through a choose-your-own-path experience.

Create ad

LinkedIn discontinued location targeting in the European Union (EU) on all Sponsored Messaging campaigns, effective January 10, 2022. Learn more.

What you can do with Conversation Ads

Deepen engagement with your audience

With member initiated conversations, you can reach professionals at the right time, when they’re ready to engage. Use multiple call-to-action buttons so prospects can access the content and offers they want, such as a whitepaper or event page, all in one ad.

Turn Conversation Ads into quality conversions

Drive higher quality leads more quickly into your pipeline by asking qualifying questions and including Lead Gen Forms for instant, easy lead collection.

Better understand your audience's intentions

Gain deeper insights about your target audience with detailed click reporting showing how many people are interacting with your LinkedIn Conversation Ads and offers and how engaged they are in the conversation.

Conversation Ad success stories

Episerver

"With Conversation Ads, we managed to increase our audience engagement, while cutting our CPC in half. They allow us to offer our audience a variety of information in one attractive ad format - and without forcing them to leave the LinkedIn platform."

Anne Gebhardt
Digital Marketing Manager
Episerver

B2Linked

"You can approach someone with a message and then let them choose a pathway and have what feels like an authentic conversation. It endears people to you. It's much more authentic and has performed extremely well."

Watch video

AJ Wilcox
Founder
B2Linked

Salesforce

"Conversation Ads provides us a way to let the user choose which content they'd like to consume in an interactive format. This has resulted in higher engagement & stronger ROI."

Daniel Han
Sr. Analyst, Corporate Marketing Salesforce Canada

Hired

"The clickthrough rate with Conversation Ads was almost five times higher than what we'd seen previously, which goes to show the level of engagement is pretty wild when you're able to provide multiple opportunities to click."

Read more

Chase Gladden
Growth Marketing Manager
Hired

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Episerver

B2Linked

Salesforce

Hired

How to get started with Conversation Ads

Choose your campaign objective

Different marketing goals require different types of conversations. With Conversation Ads, you can achieve multiple marketing objectives by setting up an interactive experience that feels personal to your audience.

Customize your campaign to drive brand consideration, drive traffic to your landing pages, and generate high-quality sales leads.

Learn more

Create conversations that speak to your objective

Start conversations with a professional audience directly in LinkedIn Messaging to drive engagement in a more personal way.

To drive brand consideration, try sharing a customer success story or offering a product showcase.

To generate leads, create a conversation that invites prospects to an event or drive webinar sign-ups. You could also promote content offers or schedule product demos. Get started with these templates.

Create ad

Gain new, valuable insights about your prospects and customers

View your campaign performance directly in Campaign Manager. Get insights into how your conversation is performing with detailed click reporting. Use demographic reporting to optimize targeting so you drive demand with the right audience.

Learn more

Learn more about Conversation Ads

Conversation Ads Getting Started Guide

New & Improved Conversion Ads

Learn more

Best Practices

Take your Conversation Ad campaigns to the next level with these best practices.

Learn more

Best-in-Class Examples

Discover examples and tips and tricks from best-in-class advertisers using Conversation Ads to achieve their marketing objectives.

View examples

Conversation Ads Guide

View all the creative requirements for Conversation Ads.

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Drive engaging interactions with your audience through LinkedIn's Conversation Ads

Create ad

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