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Strategic Plan


"Colorful Cliffs" by Charles Patrick Ewing, here cropped, is licensed under CC BY 2.0.


Download CC’s full 2025–2028 strategy.

Goal 1: Strengthen the open infrastructure of sharing

We imagine a world where CC’s foundational open infrastructure is funded by default, and where individual creators and rightsholders reclaim agency in contributing to and benefiting from the commons. If we can ensure a strong and resilient open infrastructure of sharing that enables access to educational resources, cultural heritage, and scientific research in the public interest, we’ll have a viable alternative to the concentrations of power that currently exist and aim to restrict sharing and access. Because the commons must continue to exist for everyone. We cannot allow an undesirable future to emerge unchallenged.

Goal 2: Defend and advocate for a thriving creative commons

Stronger open infrastructure enables the thriving creative commons that is required to solve the world’s greatest problems. Knowledge must be accessible, discoverable, and reusable. In tandem with a strong and supported open infrastructure of sharing, a thriving creative commons redistributes power from the hands of the few to the minds of the many, and cements a worldview of knowledge as a public good and a human right. It’s time for new approaches that tell the stories of how we can all benefit from the commons, and for an increase of reciprocal sharing of the knowledge that will advance solutions to the greatest problems of our time.

Goal 3: Center community

Community is not a means to an end. It is central to everything we do and at the heart of our mission and vision. We aim to better center the community of open advocates, who are credited for the global usability and adoption of the CC legal tools, alongside the rich generational and geographical diversity of open advocates with varying needs and awareness of CC. It is not only open advocates who benefit from the commons or who need clarity on how their work is being used with emerging technologies. It is everyone who benefits or contributes, whether they consider themselves part of the movement or not.

Past Strategies

2021–2025 Strategy




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