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China Toy Expo

China Kids Fair

China Preschool Expo

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CHINA LICENSING EXPO

The World's Largest Licensing Trade Show

Pre-register now and enjoy free entry (waiving the 99 RMB ticket fee).
To Visit To Exhibit

68,000㎡
Exhibition Area

620+
Exhibitors

2,700+
IP

100,000+
Professional Visitors

CHINA LICENSING EXPO

The World's Largest Licensing Trade Show

21-23, October 2026

Shanghai New International Expo Center

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Exhibitor Recommendation

CT LICENSING

CTL is a subsidiary of Fung Group (formerly Li & Fung Group). Since 2014, it has been focusing on copyright operation, management and licensing business, committed to continuously enhancing the brand's commercial returns and the optimization of intangible assets. It manages many well-known international IPs and has been engaged in exclusive licensing business in the Chinese mainland for 12 years.

Wildbrain CPLG Shanghai Ltd., Co.

WildBrain CPLG is one of the world’s leading entertainment, sport and brand licensing agencies, with offices in the UK, Benelux, Nordics, France, the Middle East, China, Asia Pacifc and the US. With 50 years of experience in the licensing industry, WildBrain CPLG offers its clients expertise in building consumer products and location-based entertainment programs across the entertainment, sport, corporate and lifestyle sectors. WildBrain CPLG believes that collaboration is about clarity, openness and trust, and is widely known for its no-nonsense, straightforward approach. WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment. Please contact us or visit the WildBrain CPLG website for more information: www.cplg.com.

LEGENDARY EAST FILM & TV CONSULTING (BEIJING) CO., LTD

Legendary Picture founded in 2000, is a leading content company dedicated to developing, producing, and investing in film, television, digital content, and comics with strong franchise potential. To date, Legendary has produced and co-financed more than 40 films, generating over $21 billion in global box office revenue. As a global powerhouse in IP management, Legendary leverages its robust portfolio—including the Monsterverse (e.g., Godzilla x Kong), the Pacific Rim franchise, Dune: Part One & Two, and the live-action Street Fighter film—to continually expand its IP influence and commercial value. This is achieved through deeper integration with gaming, full-category licensing expansion, immersive location-based entertainment (LBE), and a multi-platform content strategy.

IP Recommendation

Guangzhou Art-land Holding Company Limited

海绵宝宝

Cartoon & Animation

MEDIALINK ANIMATION INTERNATIONAL LIMITED

Cartoon & Animation

Shanghai Yuequ Cultural and Creative Co., Ltd.

BUNDY

Images & Stickers

UNIVERSAL PICTURES (SHANGHAI) TRADING COMPANY LIMITED

小黄人大眼萌

Cartoon & Animation

Uyoung Cultual & Media Co.,Ltd.

Pokemon

Cartoon & Animation

Hasbro Trading (China) Co.,Ltd

Peppa Pig

Cartoon & Animation

China Shanghai Character License Adminstrative Co.,Ltd.NIPPON ANIMATION CO.,LTDTSUBURAYA PRODUCTIONS CO.,LTD

Cartoon & Animation

利鸥品牌策划（上海）有限公司

Hello Kitty

Images & Stickers

Concurrent Events

"IP Boundless, Licensing All-embracing" Fashion Show

CLE Themed IP Launch Conference

IP Quality Lifestyle Festival

The 20th China Brand Licensing Trends Conference

Industry News Read more

Spin Master Returns to Profit as PAW Patrol, Monster Jam Fuel Q2 Toy Growth

Care Bears and ZURU's Starbox Team Up for Sad Baby Care Bears Keychains

WildBrain Launches Strawberry Shortcake Purrfect Pets Campaign

Disney and Life360 Launch Mickey Mouse and Minnie Mouse Tile Tracker Collection

CASETiFY Launches 'Spider-Man: Brand New Day' Tech Accessories Collection

Sanrio Licenses Hello Kitty and Friends to Toybox 3D Printing Platform

‘Bluey’ Appoints Master Licensing Agent in Japan

Shrek Enters FIFA Heroes Arena in New Season Pass

Hasbro Unveils Transformers and Scooby-Doo Collaborative Action Figure Set

Razer Marks 30 Years of Pokémon with the Espeon and Umbreon Collection

Media & Partners

Contact Us

Booth Reservation: Mr. Gary Li

Tel: 010-68293670

Email: gary_li@tjpa-china.org

Visitor Service: Molly Gao

Tel: 010-68293608

Email: molly_gao@tjpa-china.org

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