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PlanExecution-Miaozhen Systems

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PlanExecution
Optimal Ad Scheduling Generation & Management

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Product

Product

Admonitor
Digital Advertising Monitoring and Verification

Admonitor OOH
Outdoor Advertising Monitoring & Measurement

Admonitor Live TV
Live TV Advertising Monitoring

Miaozhen Fenxi
Private Domain User Behavior Monitoring

MediaInsight
Media Trend & Efficiency Insights

MixReach
Online & Offline Advertising Investment Optimization

PlanExecution
Optimal Ad Scheduling Generation & Management

Ad Info
Competitor Media Strategy & Content Value Analysis

Mingdata DMP
Third-Party Advertising Tag Management System

SocialX
Social & Public Opinion Monitoring

Social Grow
Social Media Marketing Management Platform

SEI
Show Sponsorship Evaluation

CDP & MA
CX-Driven Data Management Platform

Solutions

By Service

Brands

Agencies

By Use Case

Measurement & Analytics

Cross-Channel Media Planning

Competitive Analysis

Aduidence-Enabled Targeting

Marketing Attribution

Social Media Evaluation &Insights

KOL & Content Marketing

Data Management & User Growth

Solutions

Standard Solutions

Omni-channel Marketing Performance Evaluation

Brand and Performance Marketing Solutions

STP based on TA Interests Data

Consumer Insights on Brands

About

Company

Leadership

Contact

| PlanExecution

Optimal Ad Scheduling Generation & Management

PlanExecution is an intelligent media scheduling tool that integrates multiple media platforms and advertising placements. It utilizes Miaozhen’s data capabilities to calculate media deduplication and provides effective data support and decision-making assistance for advertisers when allocating budgets across multiple placements.

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Why PlanExecution?

All-in-One Integration

Systematic management of media resources by integrating multiple parties, enabling the accumulation of strategic knowledge

Intelligent and Scientific Media Planning

Utilizes intelligent algorithms to calculate media plans and enables timely evaluation of campaign effectiveness

High Standard Data Isolation

Ensures data isolation with high standards to protect user rights and privacy.

01

All-in-One Integration of Multiple Resources

Integrating resources from multiple parties, helping advertisers comprehensively and systematically manage media, budgets, inventory, and scheduling knowledge. Provides a panoramic view of media data insights and enables fast optimization of strategies.

Integrated Media Resource Management: Comprehensive management of advertiser budgets, media assets, and inventory. Comprehensive management of historical scheduling data and strategies, transparent and traceable scheduling execution management, and continuous optimization.

Panoramic Insights into Media Data: Enables fast strategy optimization through an integrated analysis interface with real-time data feedback. Allows for multidimensional data cross-analysis and visualized effect tracking.

02

Uncover Value Leveraging Billions of Data Points

From parameter simulation to intelligent allocation, utilizing AI and big data intelligent algorithms for a more scientific approach.

Reliable Data Sources: Relies on Miaozhen’s accumulated billions of historical data points and machine learning training for weightage and deduplication parameters.

Reliable AI Models: Utilizes the centroid gradient model, which optimizes calculations through millions of simulated ad placements. The AI model continuously improves over time, shortening the scheduling process and helping advertisers reduce Cost Per Reach.

Reliable Calculations: Achieves cost reduction compared to traditional methods while achieving the same exposure goals. Maximizes TA reach, CTR, and minimizes CPUV (Cost Per Unique Visitor) under the same exposure targets.

03

High Standard Data Isolation, Safeguarding User Rights

Adopting various measures such as data isolation, permission segregation, and encryption to ensure user rights.

Isolation of Brand Data: Brand data is isolated to ensure that industry statistics are usable but not personally identifiable.

Segregation of Functionality and Permissions: Brand data is segregated based on functionality and permissions, allowing for customized roles and permissions for clients.

Currency Encryption with Random Coordinates: Currency encryption is implemented using random coordinates, ensuring that real prices are not identifiable.

Frequently Asked Questions

1. What is the process for generating the optimal scheduling?

After setting the target KPIs, the system utilizes the centroid gradient model to simulate millions of placements, dynamically optimizing and selecting the best solution. The output is then provided to the advertisers for use.

2. Does the system support simultaneous calculations for PMO (PC, Mobile, OTT)?

Currently, the system supports calculations for PM (PC and Mobile) and OTT separately. The overall calculation for PMO is currently being upgraded and will be available in the future.

3. What target KPIs can be set?

Supported target KPIs include: (1) fixed budget with maximum TAreach, (2) fixed budget with maximum CTR, and (3) fixed budget with minimum CPUV. Multiple KPIs can be selected and weighted as needed.

4. What types of purchasing options are supported?

Supported purchasing types include CPM (Cost Per Thousand Impressions), CPC (Cost Per Click), CPT (Cost Per Time), and CPD (Cost Per Day).

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Admonitor OOH

Outdoor Advertising Monitoring & Measurement

Admonitor LiveTV

Live TV Advertising Monitoring

Miaozhen Fenxi

Private Domain User Behavior Monitoring

MixReach

Online & Offline Advertising Investment Optimization

MediaInsight

Media Trend & Efficiency Insights

Mininglamp Technology Brands © 2024 Miaozhen Systems All rights reserved
京ICP备09014037号-3京公网安备11010502012922号Privacyopt-out

Mininglamp Technology Brands © 2024 Miaozhen Systems All rights reserved

京ICP备09014037号-3京公网安备11010502012922号Privacyopt-out

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