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Agentic Commerce


AI is reshaping how people discover, evaluate, and buy products. Shopping journeys are moving from clicks to conversations. Enabling agentic commerce scenarios will help you become more discoverable & close sales.


Get started (opens new window)













This shift isn’t theoretical. It’s already happening:</h2>\r\n<p style=\"text-align: left;\">Microsoft is building&nbsp;human‑first,&nbsp;merchant‑friendly&nbsp;agentic commerce—so brands can&nbsp;participate&nbsp;directly in&nbsp;AI‑led&nbsp;shopping journeys, with&nbsp;accurate&nbsp;product truth, consistent brand voice, and a frictionless path to purchase.</p>\r\n"}}" id="text-0caa2381c4" class="cmp-text" data-cmp-is="text">
This shift isn’t theoretical. It’s already happening:

Microsoft is building human‑first, merchant‑friendly agentic commerce—so brands can participate directly in AI‑led shopping journeys, with accurate product truth, consistent brand voice, and a frictionless path to purchase.









84%



AI‑driven revenue per visit grew



year‑over‑year as shopping discovery moved into AI‑assisted experiences.1













72%



of consumers expect agentic shopping experiences



from retailers in the next 12 months.2













800%



AI‑driven traffic surged



year‑over‑year during peak shopping moments like Black Friday.3























Improve product visibility in Copilot



Be present, accurate, and chosen when shopping intent forms. The foundation of agentic commerce is trusted product truth. The first step is to improve product visibility in Microsoft Merchant Center (MMC) with a UCP-ready feed. MMC will support Universal Commerce Protocol (UCP), enabling richer signals (returns/support policies) so AI can assess products with confidence.














Following these steps in MMC to get started</h2>\r\n"}}" id="text-cdb0bd4ef0" class="cmp-text" data-cmp-is="text">
Following these steps in MMC to get started









01



Add new store settings in Microsoft Merchant Center



Return policy, customer support, Copilot Checkout.*


Visit Merchant Center














02



Update your feed with attributes needed for UCP



These additional feed attributes include: native checkout eligibility for products, product warnings if needed, and Merchant Item ID (unique ID).


See details














Enable Copilot Checkout</h2>\r\n<p>What is Copilot Checkout?</p>\r\n<p>Copilot Checkout lets shoppers complete purchases directly inside Microsoft Copilot, enabling AI-powered shopping experiences.</p>\r\n<p>Instead of sending customers out to a website and risking drop‑off, Copilot Checkout:</p>\r\n<ul>\r\n<li>Keeps the entire decision‑to‑purchase flow in one place</li>\r\n<li>Preserves the merchant as merchant of record</li>\r\n<li>Uses the merchant’s existing payments, fraud, tax, fulfillment, and reconciliation systems</li>\r\n</ul>\r\n<p>Merchants keep the customer relationship, the data, and full control—while gaining a new, high‑intent acquisition surface.</p>\r\n<p>&nbsp;</p>\r\n"}}" id="text-77b1a5fcba" class="cmp-text" data-cmp-is="text">
Enable Copilot Checkout

What is Copilot Checkout?

Copilot Checkout lets shoppers complete purchases directly inside Microsoft Copilot, enabling AI-powered shopping experiences.

Instead of sending customers out to a website and risking drop‑off, Copilot Checkout:

Keeps the entire decision‑to‑purchase flow in one place

Preserves the merchant as merchant of record

Uses the merchant’s existing payments, fraud, tax, fulfillment, and reconciliation systems

Merchants keep the customer relationship, the data, and full control—while gaining a new, high‑intent acquisition surface.




















Trusted agentic commerce partner</h2>\r\n"}}" id="text-d470847ba1" class="cmp-text" data-cmp-is="text">
Trusted agentic commerce partner










PayPal

Shopify

Stripe















PayPal


PayPal’s Store Sync is a single integration that makes merchant products discoverable and ready to purchase across AI platforms including Microsoft Copilot, connecting your store to customers wherever they shop. PayPal orchestrates the AI agent interaction and payment processing while the merchant's API handles product validation, pricing, shipping, and order fulfillment, all authenticated via PayPal-issued JWT tokens and backed by Orders API v2. Reference PayPal’s developer docs to learn more.



For merchants on other processors: Through a single integration to PayPal's Cart API, merchants can sync their product catalog, connect their store for real-time cart validation and fulfillment, and — with an open, protocol-agnostic approach — instantly reach AI shopping agents across ecosystems like Microsoft Copilot. PayPal powers the entire journey from discovery to purchase, backed by 25 years of trusted commerce and payments relationships with hundreds of millions of consumers and merchants.



Complete this form to speak to sales and start activation today.
























Shopify


Shopify merchants have been automatically enrolled (with controls in Shopify admin). There are no additional onboarding steps required. Please see Shopify Help Center | Shopify agentic storefronts for more information.
























Stripe


Stripe's Agentic Commerce Suite (ACS) offers a turnkey solution to sell on Microsoft Copilot and other AI agents. ACS lets you reach more customers by making your products discoverable, simplifying your checkout, and allowing you to accept agentic payments–while you retain control over the customer experience. It also protects transactions from agent-initiated fraud with Shared Payment Tokens—Stripe’s agentic payment primitive that initiates payments without exposing credentials to AI agents. Enable in-context selling on AI agents | Stripe Documentation




















Copilot Checkout eligibility requirements</h2>\r\n"}}" id="text-14f5c01fbf" class="cmp-text" data-cmp-is="text">
Copilot Checkout eligibility requirements










Region & language

Onboarding paths

Merchant of record

Privacy & trust















Region & language


Only English‑language merchants who sell to US buyers are eligible at this time (supporting USD).
























Onboarding paths


You can share your feed through on of our approved onboarding paths:



Microsoft Merchant Center (MMC): You must have a MMC account and a UCP-compliant feed. If you do not have a MMC account, sign up today.


























Merchant of record


You are the merchant of record. Copilot does not become merchant of record.























Privacy & trust


Must meet Microsoft privacy/RAI standards and PSP security requirements.



















Frequently asked questions</h2>\r\n"}}" id="text-782b0057a5" class="cmp-text" data-cmp-is="text">
Frequently asked questions






Where can I find more information on how to onboard via Microsoft Merchant Center (MMC)?






Please visit&nbsp;<a rel=\"noopener noreferrer\" href=\"https://help.ads.microsoft.com/?t_id=ff945ba4-66b4-4fdb-8532-8d9d153f9e32#apex/ads/en/51085/1-500\" target=\"_blank\" data-bi-cn=\"Microsoft Merchant Center Help\">Microsoft Merchant Center Help</a>&nbsp;page&nbsp;for step-by-step commerce onboarding guidance.</p>\r\n"}}" id="text-6a9ebd1312" class="cmp-text" data-cmp-is="text">
Please visit Microsoft Merchant Center Help page for step-by-step commerce onboarding guidance.









What is Universal Commerce Protocol (UCP)?






UCP is a complementary layer to Merchant Center feeds that turns product data into executable commerce actions. Feeds primarily enable discovery (products showing up in AI responses), while UCP enables transactions (checkout and&nbsp;post‑purchase&nbsp;actions within AI experiences like Copilot).&nbsp;For additional information on UCP,&nbsp;see&nbsp;<a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https://ucp.dev/\" data-bi-cn=\"Universal Commerce Protocol - Universal Commerce Protocol (UCP)\">Universal Commerce Protocol - Universal Commerce Protocol (UCP)</a></p>\r\n"}}" id="text-aa7b21a8e5" class="cmp-text" data-cmp-is="text">
UCP is a complementary layer to Merchant Center feeds that turns product data into executable commerce actions. Feeds primarily enable discovery (products showing up in AI responses), while UCP enables transactions (checkout and post‑purchase actions within AI experiences like Copilot). For additional information on UCP, see Universal Commerce Protocol - Universal Commerce Protocol (UCP)









What information do you use to surface my product in your organic results?





We leverage both information found on the web and from a merchant’s feed in the Microsoft Merchant Center.</p>\r\n"}}" id="text-76430184d8" class="cmp-text" data-cmp-is="text">
We leverage both information found on the web and from a merchant’s feed in the Microsoft Merchant Center.








What surfaces is Copilot Checkout live on?





Copilot Checkout is available on Copilot.com and the Copilot mobile app, with plans to expand to additional surfaces soon.</p>\r\n"}}" id="text-5f65523385" class="cmp-text" data-cmp-is="text">
Copilot Checkout is available on Copilot.com and the Copilot mobile app, with plans to expand to additional surfaces soon.








When will you expand to other countries and languages?





We are excited to expand this to other regions and other markets as soon as we are able; however, we cannot provide a timeline at this time.</p>\r\n"}}" id="text-7422687533" class="cmp-text" data-cmp-is="text">
We are excited to expand this to other regions and other markets as soon as we are able; however, we cannot provide a timeline at this time.








If my business is currently a Stripe or PayPal payments customer are we automatically integrated into Copilot Checkout?





No, the experience is &quot;opt-in&quot; presently and requires additional support from Stripe and PayPal.</p>\r\n"}}" id="text-a2783dc7d0" class="cmp-text" data-cmp-is="text">
No, the experience is "opt-in" presently and requires additional support from Stripe and PayPal.








If one brand in an organization is onboarded, are all brands onboarded? E.g. If GAP is onboard does that mean Old Navy is also onboarded?





No. Onboarding is confirmed at the domain level - organizations can select which domains to include when working with their checkout partner (i.e. Stripe/PayPal)</p>\r\n"}}" id="text-f7bd1dcc8b" class="cmp-text" data-cmp-is="text">
No. Onboarding is confirmed at the domain level - organizations can select which domains to include when working with their checkout partner (i.e. Stripe/PayPal)








Does Copilot Checkout support multiple payment service providers (PSPs) per merchant today?





Today, Copilot Checkout supports a single PSP checkout partner per merchant.</p>\r\n"}}" id="text-d0cb26e201" class="cmp-text" data-cmp-is="text">
Today, Copilot Checkout supports a single PSP checkout partner per merchant.








How is the PSP selected for a merchant?





By default, the PSP that completes onboarding first becomes the checkout partner. Merchants may request a change if needed.</p>\r\n"}}" id="text-6919d9094d" class="cmp-text" data-cmp-is="text">
By default, the PSP that completes onboarding first becomes the checkout partner. Merchants may request a change if needed.








Can a merchant switch PSPs after onboarding?





Yes. While multi‑PSP selection is not yet automated, merchants may request a change to their checkout partner, and the Copilot Checkout team will review and confirm next steps.</p>\r\n"}}" id="text-13254a8675" class="cmp-text" data-cmp-is="text">
Yes. While multi‑PSP selection is not yet automated, merchants may request a change to their checkout partner, and the Copilot Checkout team will review and confirm next steps.








If I onboard via my PSP (PayPal or Stripe), is there any additional work required with Microsoft?





No. Your PSP will handle the integration in partnership with you, from start to finish.</p>\r\n"}}" id="text-f4de32c1ef" class="cmp-text" data-cmp-is="text">
No. Your PSP will handle the integration in partnership with you, from start to finish.








Does Microsoft take a commission or affiliate fee on transactions completed via Copilot Checkout?





No. Today, Microsoft does not take a commission or affiliate fee. Merchants remain the merchant of record, and payments are processed on existing rails (e.g., Shopify, Stripe, PayPal).</p>\r\n"}}" id="text-1490ef5b2a" class="cmp-text" data-cmp-is="text">
No. Today, Microsoft does not take a commission or affiliate fee. Merchants remain the merchant of record, and payments are processed on existing rails (e.g., Shopify, Stripe, PayPal).








Is a Microsoft Merchant Center (MMC) account required?





Yes. To onboard to Copilot Checkout, you must have an MMC account. A product feed is required to power product discovery and checkout.</p>\r\n"}}" id="text-e247fe69d0" class="cmp-text" data-cmp-is="text">
Yes. To onboard to Copilot Checkout, you must have an MMC account. A product feed is required to power product discovery and checkout.
















<i>[1]&nbsp;August 2025, Adobe Digital Insights, cited via Mi3<br>\r\n</i></p>\r\n<p><i>[2]&nbsp;September 2025, Rebuilding Web, Microsoft Research</i></p>\r\n<p><i>[3]&nbsp;November 2025, &quot;AI help drives record $11.8 billion in Black Friday online spending,&quot; Reuters</i></p>\r\n<p><i>[*]&nbsp;Pilot only to select customers</i></p>\r\n"}}" id="citation1" class="cmp-text" data-cmp-is="text">
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