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Microsoft Curate


Create curated deals to sell programmatically. Monetize your data and access unique demand to empower supply management teams with Microsoft Curate.


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Benefits of using Curate</h2>\r\n"}}" id="text-c85391af70" class="cmp-text" data-cmp-is="text">
Benefits of using Curate












Strategic control


Choose how to merchandise your proprietary data to capture new programmatic spending.
















Scalable reach


Maximize your reach with our global marketplace and audience extension capabilities.
















Operational efficiency


Experience a self-serve solution with the flexibility to run your business how you want.






















Deal Library


Access and search thousands of data-layered curated deals to find real-time audiences across screens at scale, available via all major demand-side platforms (DSPs).














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Curate by the numbers






74%


Lower CPA1











25%


Lower CPM1











+12%


Viewability rate1














Which tools can Curate help you with?</h2>\r\n"}}" id="text-b803b6001a" class="cmp-text" data-cmp-is="text">
Which tools can Curate help you with?



















Planning


Forecast and price packages, and create a deal catalogue.


















Packaging


Create and manage curated deals, including 25 targeting functionalities and the ability to assign deals to multiple buyers on any DSP.
















Seller roll-up deals


Allow sellers to create deals for specific curators and allow curators to troubleshoot supply and demand all in one place.
















Optimization


Identify opportunities for improved performance and scale, and manage margin at the deal level.


























Reporting and insights


Easily visualize and report on curation activity, including reports on earnings broken down by buyers, sellers, or inventory.




















Get started with Curate


Curate your inventory, sell programmatically, monetize data, and access unique demand.


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[1]&nbsp;2023 Microsoft Curate first-party data</p>\r\n<p><a href=\"https://about.ads.microsoft.com/en/resources/policies/platform-privacy-policy\" data-bi-cn=\"Xandr Platform Privacy Policies\">Xandr Platform Privacy Policies</a></p>\r\n<p><a href=\"https://about.ads.microsoft.com/en/resources/policies/digital-platform-cookie-policy\" data-bi-cn=\"Xandr Digital platform cookie policy\">Xandr Digital platform cookie policy</a></p>\r\n<p><a href=\"https://about.ads.microsoft.com/en/resources/policies/political-advertising\" data-bi-cn=\"Xandr Political advertising\">Xandr Political advertising</a></p>\r\n"}}" id="citation1" class="cmp-text" data-cmp-is="text">
[1] 2023 Microsoft Curate first-party data

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