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Home

Who we are
About EDAA

Our Board

Meet the team

What we do
Our Mission

European Principles

For Companies

For Consumers

Consumer Education

Icon Providers

Certification Providers

The DSA Explained
Am I a Platform under the DSA?

Obligations for Very Large Online Platforms

Obligations for Online Platforms

Obligations for Hosting Services

Obligations for Intermediary Services

Enforcement and Penalties

DSA for Consumers

DSA and the Political Ads Regulation (TTPA)

DSA and GDPR

DSA Updates

The AATP
The AATP Principles and Programme Documents

Your benefits and commitments under the AATP

Participating Companies

News and Resources
Press Releases

Reports

Multimedia

Blog

Glossary

Events

F.A.Q.

Learn More Secure your free pass What is the AATP?Learn More Relive Summit Highlights

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Key Resources

The Digital Services Act (DSA) creates extensive changes affecting multiple stakeholders across the digital ecosystem and broader society. The stakes for misunderstanding DSA requirements are substantial, making professional guidance essential for organisations navigating these obligations.

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The EDAA’s consumer-facing programme is pan-European and industry-wide, backed by credible compliance and enforcement mechanisms. Its evolution is driven by consumer research and has gained widespread uptake in the market. The EDAA is well positioned to complement the objectives of the DSA.

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Your Online Voices: Your Voice, Your Choice is the largest Consumer Conversation of its kind and shows the perceptions and expectations of consumers in relation to data-driven advertising. The findings will contribute to the upcoming developments of the EDAA Self-Regulatory programme.

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About us

The European Interactive Digital Advertising Alliance (EDAA) manages the European self-regulatory programme for Data-Driven Advertising (or Online Behavioural Advertising/OBA).

Its main purpose is to provide companies involved in data-driven advertising across Europe the ‘AdChoices Icon’, a consumer-facing, interactive symbol that links consumers to an online portal, www.youronlinechoices.eu, where consumers can find easy-to-understand information about data-driven advertising as well as a mechanism for exercising informed choice over tailored, personalised ads.

Online Advertising & Privacy

EDAA offers European citizens greater transparency, choice, and control over their online advertising and privacy preferences and provides easy-access information about how data-driven advertising works in practice.

To find out more how you can manage your own online advertising and privacy preferences, or about how data-driven advertising supports the digital content, services, and applications you enjoy, at little or no cost whilst delivering relevant ads on the websites you visit, go to YourOnlineChoices.com.

Solutions

For Consumers: EDAA’s Self-Regulatory Programme is at the forefront of supporting responsible advertising practices to ensure European citizens have more transparency, choice and control in relation to data-driven advertising. Find out more here.

For Companies: EDAA’s Self-Regulatory Programme involves hundreds of companies and has been developed by leading European bodies across the digital advertising ecosystem, from publishers to advertisers. To implement and enforce pan-European standards on the practice of OBA and in doing so, offering business solutions which respond to growing concerns around privacy. Find out more here.

Find out more about the governing European principles

Visit www.youronlinechoices.eu

How online behavioural advertising works

Learn more about OBA

What we do for consumers

EDAA’s Self-Regulatory Programme is at the forefront of supporting responsible advertising practices. It ensures that European citizens have greater transparency, choice and control in relation to data-driven advertising.

TRANSPARENCY

TRANSPARENCY

The OBA icon appears in or around online ads or on websites where OBA data may be collected. It lets you know that companies involved in serving these ads are respecting EDAA’s self-regulatory principles. The icon is also linked to the Consumer Choice Platform at www.youronlinechoices.eu where you can find a wealth of information about data-driven advertising.

CHOICE

CHOICE

The Consumer Choice Platform at www.youronlinechoices.eu enables you to choose whether to opt-out or opt-in to receiving OBA from the companies listed on our platform. The site is also accessible by clicking on the AdChoices icon, which appears in or around online ads or on websites where OBA data may be collected.

CONTROL

CONTROL

By using the opt-in or opt-out tool (Consumer Choice Platform) a www.youronlinechoices.euyou can control whether to receive tailored ads from the companies listed on the Platform, giving you control of your online advertising privacy preferences. Go to yourcountry’s page on YourOnlineChoices if you wish to file a complaint.

Go to www.youronlinechoices.eu

What we do for companies

EDAA’s Self-Regulatory Programme offers a technology-neutral solution to growing digital privacy concerns, rebuilding trust through enhanced transparency, choice and control.

At the same time, ensuring the online advertising industry can continue to do what it does best, inform, empower and innovate!

Apply

Join the Self-Regulatory Initiative and apply to use the EDAA’s tools (AdChoices Icon and/or Consumer Choice Platform) for your online ad campaigns.

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Integrate

Integrate the EDAA’s tools across your company’s online advertising practices, to better inform and empower consumers.

Comply

Self-Certify your compliance within 6 months of joining the Programme. Participating companies acting as Third-Parties must also complete an Independent Certification to obtain their Trust Seal.

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Find out more about what we do for companies

Governing Associations

Contact us

Avenue Louise 54
1050, Brussels

Email: info[at]edaa[dot]eu

Recent posts

EDAA Announces New Board Leadership Following Annual General MeetingJuly 3, 2026

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