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Home

Who we are
About EDAA

Our Board

Meet the team

What we do
Our Mission

European Principles

For Companies

For Consumers

Consumer Education

Icon Providers

Certification Providers

The DSA Explained
Am I a Platform under the DSA?

Obligations for Very Large Online Platforms

Obligations for Online Platforms

Obligations for Hosting Services

Obligations for Intermediary Services

Enforcement and Penalties

DSA for Consumers

DSA and the Political Ads Regulation (TTPA)

DSA and GDPR

DSA Updates

The AATP
The AATP Principles and Programme Documents

Your benefits and commitments under the AATP

Participating Companies

News and Resources
Press Releases

Reports

Multimedia

Blog

Glossary

Events

F.A.Q.

Icon Providers

European Interactive Digital Advertising Alliance > Icon Providers

EDAA has entrusted Evidon, Inc. as an Approved OBA Icon Provider for the European Self-Regulatory Programme for OBA. To learn more about how Evidon Privacy Governance helps businesses deliver the OBA Icon to comply with the European Self-Regulatory Programme on OBA, please click here.

Evidon gives brands, publishers and ad & martech vendors around the world complete visibility and unique insight into how the digital ecosystem really works, including intelligence on the marketing technologies that underpin their websites and the power to control their impact. Evidon, Inc. provides market-leading privacy controls that empower over 150 million people a day to control how their information is used online.

Evidon, Inc., an officially approved OBA Icon Provider, is recognised by EDAA as one of the leading companies able to provide consumers with effective technical services to ensure company compliance with the Self-Regulatory Programme.

Evidon, Inc. has many advertisers, ad networks, DSP’s, agencies and publishers utilising its AdNotice technology in over 50 local languages globally, and delivers the OBA Icon on more than 86 billion behaviourally targeted ads each month, a significant portion of which are in the EU. For additional information about Evidon, Inc. and its services, please visit: www.evidon.com.

EDAA has partnered with TrustArc as an Approved OBA Icon Provider for the European Self-Regulatory Programme on OBA. To learn more about how TrustArc utilises its innovative Ads Compliance Manager solution to serve the OBA Icon, please click here.

TrustArc powers privacy compliance and risk management with integrated technology, consulting and TRUSTe certification solutions – addressing all phases of privacy program management. The foundation for these solutions is the SaaS-based TrustArc Data Privacy Management Platform which provides powerful, easy to use technologies – and is backed by over six years of large scale operating experience across all industries and client use cases. The technology platform, along with TrustArc services, leverage deep privacy expertise and proven methodologies which TrustArc has continuously enhanced through tens of thousands of client projects over the past two decades. Headquartered in San Francisco, and with offices around the globe, TrustArc helps over 1,000 clients worldwide demonstrate compliance, minimize risk, and build trust.

As an Approved OBA Icon Provider for the European Interactive Digital Advertising Alliance (EDAA), TrustArc’s Ads Compliance Manager solution is one of the leading, global self-regulatory platforms for online behavioural advertising (OBA) compliance, delivering billions of global daily impressions of the OBA Icon.

The TrustArc privacy platform offers advertisers, publishers, agencies and advertising networks one of the best ways to achieve reliable, scalable and cost-effective compliance with the privacy standards outlined in the IAB Europe OBA Framework. With TrustArc’s Ads Compliance Manager, companies in the advertising ecosystem can easily implement campaigns and provide customised privacy notice and controls to empower consumers with greater transparency, choice and control about behavioural targeting.

For additional information on TrustArc solutions and services and TRUSTe certifications, please visit www.trustarc.eu

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EDAA Announces New Board Leadership Following Annual General MeetingJuly 3, 2026

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