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New IAB Insights Engine Research | The Next Phase of AI: From Adoption to Accountability

Download Now: 2026 Video Ad Spend & Strategy Full Report

How AI-Powered Contextual Tools Are Unlocking New Opportunities for Video

Standard Advertising Services Terms & Conditions – New Terms as of May 2026

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Register Now | IAB CreatorFronts on September 15
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Game On—Register Today! IAB PlayFronts on September 17
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New IAB Insights Engine Research | The Next Phase of AI: From Adoption to Accountability

Download Now: 2026 Video Ad Spend & Strategy Full Report

How AI-Powered Contextual Tools Are Unlocking New Opportunities for Video

Standard Advertising Services Terms & Conditions – New Terms as of May 2026

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2026 IAB Global Creator Week
Sep 14-18

Register Now | IAB CreatorFronts on September 15
Sep 15

2026 IAB Podcast Upfront | September 16 | Register Now
Sep 16

Game On—Register Today! IAB PlayFronts on September 17
Sep 17

2026 Jupiter Festival
Oct 6-9

Register Now | IAB CreatorFronts on September 15

2026 IAB Podcast Upfront | September 16 | Register Now

Game On—Register Today! IAB PlayFronts on September 17

2027 IAB Annual Leadership Meeting | Register Now

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Game On—Register Today! IAB PlayFronts on September 17

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IAB Global Creator Week Launches, Uniting the IAB Global Network to Advance the Creator Economy

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Register Now | IAB CreatorFronts on September 15

Creator-led media has become a critical part of the modern media mix, fueled by the platforms, ad tech, and infrastructure making creator content more scalable, measurable, and brand-ready than ever before. The 2026 IAB CreatorFronts, part of the IAB Global Creator Week, brings together the companies shaping the future of creator-led media—from social and video … Continued

Creator EconomyBrand Safety

2026 IAB Podcast Upfront | September 16 | Register Now

The next era of audio will be defined by creator-led storytelling, platform innovation, and deeper audience connection. The 2026 IAB Podcast Upfront brings together the platforms, publishers, creators, and technology partners shaping the future of podcasting and digital audio. Join industry leaders in New York City for an exclusive first look at the content, partnerships, … Continued

AudioBrand Safety

Download Now: 2026 Video Ad Spend & Strategy Full Report

Building on the market trends revealed in Part One (released in May), the 2026 IAB Digital Video Ad Spend & Strategy Full Report provides a comprehensive view into the evolving U.S. TV and digital video marketplace—examining not only where ad dollars are flowing, but how buyer expectations around performance, measurement, transparency, and AI (including agentic … Continued

Digital Video +1
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How Interoperability Is Transforming Audio Advertising | 8.19

Brand Safety

New IAB Insights Engine Research | The Next Phase of AI: From Adoption to Accountability

AI has become a regular part of consumers’ lives – moving beyond experimentation and into everyday use. As adoption grows, publishers are feeling the impact of AI-driven content discovery and are seeking greater control over how their content is utilized. In two new studies conducted by the IAB Insights Engine, IAB has uncovered that while AI usage has become mainstream, its long-term success … Continued

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Open for Public Comment: Redefining Media Types

The video marketplace has outgrown legacy definitions. As advertising expands across streaming, online video, social platforms, retail media, video podcasts, and emerging formats, the industry needs a shared language for planning, buying, selling, and measuring video. The Redefining Media Types (RMT) Standard introduces a modern framework for classifying video environments based on both the consumer … Continued

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Education Measurement Professional Development
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How AI-Powered Contextual Tools Are Unlocking New Opportunities for Video

As video inventory expands across streaming, social, and publisher platforms, advertisers and publishers need smarter ways to evaluate content and unlock opportunity at scale. The latest edition of AI-Powered Video Outcomes explores how multimodal AI is transforming contextual targeting by analyzing video, audio, speech, imagery, and metadata together to better understand content context. The result is … Continued

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Guidelines for Redesigning Work in the AI Era

Artificial intelligence is transforming how work gets done across the media and marketing ecosystem. While many organizations have run pilots and adopted AI tools, achieving meaningful, scalable impact requires more than the technology. Capturing the full value of AI requires redesigning workflows, roles, and operating models to support human and machine collaboration. Guidelines for Redesigning … Continued

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Upcoming at IAB

2026 IAB Global Creator Week
Sep 14-18, 2026

Register Now | IAB CreatorFronts on September 15
Sep 15, 2026

2026 IAB Podcast Upfront | September 16 | Register Now
Sep 16, 2026

Game On—Register Today! IAB PlayFronts on September 17
Sep 17, 2026

2026 Jupiter Festival
Oct 6-9, 2026

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