导航|地址|刷新
IAB MEMBERSHIP CATEGORIES AND DUES Archi…

There was an unexpected error authorizing you. Please try again.
Close arrow-downarrow-leftarrow-rightarrow-upbiocircleclosedownloadext-linkfacebookgplusinstagramlinkedinmailmenuphoneplaysearchsharespinnertwitteryoutube
Skip to content

div.depth-0; toggle: > a; offset: 52">
Leadership & Advocacy

Public Policy

Centers of Excellence

Legal Affairs

Professional Development and Education

Resources for Policymakers

Learning Shop

IAB Tech Lab

IAB Artificial Intelligence

Centers of Excellence

Commerce Center
Experience Center
Measurement Center
Media Center

Professional Development and Education

Training and Certification
Training Log In

Artificial Intelligence

Commerce Center

Experience Center

Measurement Center

Media Center

Market Intelligence & Best Practices

Guidelines & Best Practices

Research & Insights

IAB Insights Engine

IAB Blog

Shows & Podcasts

Industry Initiatives

IAB Diligence Platform

IAB Multi-State Privacy Agreement

Shows & Podcasts

IAB There
IAB Pulse

Industry Initiatives

Ad Net Zero
Project Eidos

New IAB Insights Engine Research | The Next Phase of AI: From Adoption to Accountability

Download Now: 2026 Video Ad Spend & Strategy Full Report

How AI-Powered Contextual Tools Are Unlocking New Opportunities for Video

Standard Advertising Services Terms & Conditions – New Terms as of May 2026

Conferences & Events

Upcoming Events

Event FAQ

IAB Events Mobile App

Video On Demand

Upcoming Events

2026 IAB Global Creator Week
Sep 14-18

Register Now | IAB CreatorFronts on September 15
Sep 15

2026 IAB Podcast Upfront | September 16 | Register Now
Sep 16

Game On—Register Today! IAB PlayFronts on September 17
Sep 17

2026 Jupiter Festival
Oct 6-9

Register Now | IAB CreatorFronts on September 15

2026 IAB Podcast Upfront | September 16 | Register Now

Game On—Register Today! IAB PlayFronts on September 17

2027 IAB Annual Leadership Meeting | Register Now

Get Involved

Create an Account

Become a Member

IAB+

Councils & Committees

Work at IAB

Become a Member

Member Benefits
Tiers and Requirements
Current Members
IAB Global Network

Member Directory

IAB Global Network: Worldwide Members

Get Involved

Leadership & Advocacy

Public Policy

Centers of Excellence

Legal Affairs

Professional Development and Education

Resources for Policymakers

Learning Shop

IAB Tech Lab

IAB Artificial Intelligence

Centers of Excellence

Commerce Center
Experience Center
Measurement Center
Media Center

Professional Development and Education

Training and Certification
Training Log In

Artificial Intelligence

Commerce Center

Experience Center

Measurement Center

Media Center

Market Intelligence & Best Practices

Guidelines & Best Practices

Research & Insights

IAB Insights Engine

IAB Blog

Shows & Podcasts

Industry Initiatives

IAB Diligence Platform

IAB Multi-State Privacy Agreement

Shows & Podcasts

IAB There
IAB Pulse

Industry Initiatives

Ad Net Zero
Project Eidos

New IAB Insights Engine Research | The Next Phase of AI: From Adoption to Accountability

Download Now: 2026 Video Ad Spend & Strategy Full Report

How AI-Powered Contextual Tools Are Unlocking New Opportunities for Video

Standard Advertising Services Terms & Conditions – New Terms as of May 2026

Conferences & Events

Upcoming Events

Event FAQ

IAB Events Mobile App

Video On Demand

Upcoming Events

2026 IAB Global Creator Week
Sep 14-18

Register Now | IAB CreatorFronts on September 15
Sep 15

2026 IAB Podcast Upfront | September 16 | Register Now
Sep 16

Game On—Register Today! IAB PlayFronts on September 17
Sep 17

2026 Jupiter Festival
Oct 6-9

Register Now | IAB CreatorFronts on September 15

2026 IAB Podcast Upfront | September 16 | Register Now

Game On—Register Today! IAB PlayFronts on September 17

2027 IAB Annual Leadership Meeting | Register Now

Get Involved

Create an Account

Become a Member

IAB+

Councils & Committees

Work at IAB

Become a Member

Member Benefits
Tiers and Requirements
Current Members
IAB Global Network

Member Directory

IAB Global Network: Worldwide Members

Get Involved

Search

Search

Home

IAB MEMBERSHIP CATEGORIES AND DUES

IAB Membership

Table of Contents

IAB Membership

All companies involved in digital advertising are invited to join and share in the benefits of IAB Membership. Membership is held at the company level and benefits cascade down to individuals, including the ability to participate in industry-facing Committees, Councils, and Working Groups. Membership dues are based on factors appropriate to the type of member, and all membership terms are based on for the calendar year and may not be negotiated or bartered. Dues for members who join mid-year are prorated.

Learn More About IAB

About IAB

Committees and Councils

Membership Directory

Membership Categories

Membership Categories

------

IAB has two primary membership categories, and within the General Membership category there are unique ways to calculate dues (see links below).

General Members

General Members are corporate entities or standalone divisions of a corporate entity whose revenue is significantly based on the sale, delivery, or optimization of digital advertising or marketing programs. Examples include publishers, technology companies, platforms, marketers, media buying agencies, creative agencies, measurement and analytics providers, data companies, brands, and more.

Associate Members

Associate Members are companies that support the sale of digital advertising or marketing programs but do not qualify as General Members. Examples include media and marketing consulting firms, research firms, law firms, and more. Associate members may not vote in the IAB Board of Directors elections and are not automatically granted membership in the IAB Tech Lab, a benefit afforded to General Members headquartered in the US.

Rate Cards

Rate Cards

------

Depending on the type of business your company is, there is a rate card that applies:

General Member Rate Card (Publishers, Technology Companies, Platforms, Measurement/Analytics Providers, Data Companies)

General Member Media Buying Agency Rate Card

General Member Creative Agency Rate Card

General Member Brand Rate Card

Associate Members pay a flat fee of $12,000

If you are unsure of which rate card applies to you, please email [email protected]

Consideration for Extraordinary Events

Consideration for Extraordinary Events

------

In the event two members both paying $550,000 or more in membership dues merge, a 50% discount will be applied to one company’s dues.

For mergers where at least one member company pays less than $550,000 in dues, membership dues will be combined to set a new base.

If an acquired company or division was not a part of the member company two years previously, its own digital revenues from two years prior count towards any dues calculation as that company/division gets IAB benefits today.

If a company or division has been divested but was still a part of the member company two years previously, its digital revenues from two years prior are removed from the total for any dues calculation.

IAB reserves the right to reassess dues and adjust where appropriate in case of extraordinary events or any significant news affecting IAB members or the industry.

For questions related to IAB Membership, please email [email protected].

About IAB

Annual Report

Contact Us

IAB Global Network

Statements & Press

IAB Careers

Manage Email Marketing Preferences

All Policies

Privacy Policy

Terms of Use

Accessibility

------
导航页打开网址