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Download Now: 2026 Video Ad Spend & Strategy Full Report

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Standard Advertising Services Terms & Conditions – New Terms as of May 2026

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Standards, Guidelines & Best Practices

The Interactive Advertising Bureau (IAB) provides comprehensive standards, guidelines, and other resources for the digital advertising industry. As a leading industry trade association, IAB offers frameworks developed by our expert-led committees and working groups to advance digital media. These resources cover all critical areas of the digital ecosystem and help our members implement best practices, ensure compliance, and drive industry growth.

Become an official IAB member to gain full access. To contribute to and shape the future of advertising, we welcome you to join an IAB committee or group.

View all resources

Artificial Intelligence

Open for Public Comment: Redefining Media Types

Artificial Intelligence

Guidelines for Redesigning Work in the AI Era

Video & CTVArtificial Intelligence +2
Creator Economy Data & Measurement

How AI-Powered Contextual Tools Are Unlocking New Opportunities for Video

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Standard Advertising Services Terms & Conditions – New Terms as of May 2026

May 20, 2026

IAB Direct Buy Addendum As of May 20, 2026, the final versions of these documents are available for industry use. The Interactive Advertising Bureau (IAB) has released an updated, modular legal framework designed to modernize how digital advertising agreements are structured, negotiated, and executed. This release includes: Direct Buy Addendum v1.0 Standardized terms for direct … Continued

Ecosystem Health +1
Public Policy & Legal
Brand Safety

Campaign Data Standards | Public Comment Open Until July 6

May 14, 2026

Unifying & Harmonizing Campaign Data to Improve Measurement IAB is releasing Campaign Data Standards for public comment, inviting the industry to test, validate, and provide feedback by July 6, 2026. Campaign Data Standards, developed through Project Eidos and the Measurement Advisory Committee (MAC), establishes a consistent foundation for how campaign data is defined and used … Continued

Data & Measurement +1
Data & Tech
Brand Safety

Building a More Competitive Commerce Media Ecosystem

Apr 14, 2026

Commerce media is still a fast-growing category, but that growth is concentrated among a few large platforms. At the same time, hundreds of Commerce Media Networks (CMNs) compete globally for tightened advertiser budgets, often without clear differentiation. Building a More Competitive Commerce Media Ecosystem helps to alleviate this uncertainty by outlining both key guidelines and … Continued

CommerceBrand Safety

AI-Powered Video Outcomes: Agentic AI

Mar 30, 2026

Artificial intelligence has shaped the advertising and media landscape, but in 2026, the conversation shifted dramatically towards Agentic AI. Unlike traditional AI tools that analyze data or generate recommendations, agentic systems can plan, decide, and act autonomously to achieve defined goals. For video advertising, this evolution signals a major shift: media processes that were once … Continued

Video & CTV +2
Artificial Intelligence Data & Measurement
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Artificial Intelligence

Redefining Media Types Standard
July 9, 2026

The video marketplace has outgrown legacy definitions. As advertising expands across streaming, online video, social platforms, retail media, video podcasts, and emerging formats, the industry needs a shared language for planning, buying, selling, and measuring video. The Redefining Media Types (RMT) Standard introduces a modern framework for classifying video environments based on both the consumer … Continued

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Guidelines for Redesigning Work in the AI Era
June 24, 2026

Artificial intelligence is transforming how work gets done across the media and marketing ecosystem. While many organizations have run pilots and adopted AI tools, achieving meaningful, scalable impact requires more than the technology. Capturing the full value of AI requires redesigning workflows, roles, and operating models to support human and machine collaboration. Guidelines for Redesigning … Continued

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AI-Powered Video Outcomes: How AI-Powered Contextual Tools Are Unlocking New Opportunities for Video
June 17, 2026

As video inventory expands across streaming, social, and publisher platforms, advertisers and publishers need smarter ways to evaluate content and unlock opportunity at scale. The latest edition of AI-Powered Video Outcomes explores how multimodal AI is transforming contextual targeting by analyzing video, audio, speech, imagery, and metadata together to better understand content context. The result is … Continued

Learn moreVideo & CTVArtificial IntelligenceCreator Economy +1
Data & Measurement

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AI-Powered Video Outcomes: Agentic AI
March 30, 2026

Artificial intelligence has shaped the advertising and media landscape, but in 2026, the conversation shifted dramatically towards Agentic AI. Unlike traditional AI tools that analyze data or generate recommendations, agentic systems can plan, decide, and act autonomously to achieve defined goals. For video advertising, this evolution signals a major shift: media processes that were once … Continued

Learn moreVideo & CTVArtificial IntelligenceData & Measurement

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AI Transparency and Disclosure Framework
January 15, 2026

IAB has released its first-ever AI Transparency and Disclosure Framework, an industry framework for AI disclosure in advertising that balances transparency with operational efficiency, helping brands, agencies, publishers, and platforms navigate responsible AI use. The Framework introduces a risk-based, materiality-driven approach that avoids blanket labeling. Disclosure is required only when AI materially affects authenticity, identity, … Continued

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AI Intellectual Property and Transactions Digital Advertising Playbook
December 18, 2025

Generative AI’s integration into the digital advertising lifecycle has raised significant, complex questions around intellectual property, data rights, content licensing, and liability. The AI Intellectual Property and Transactions Digital Advertising Playbook, developed by IAB in collaboration with leading legal experts, is intended primarily for legal and procurement professionals – both in-house and external – who … Continued

Learn morePublic Policy & LegalArtificial Intelligence

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AI Personalization Playbook
November 17, 2025

AI is transforming creativity, but scaling it responsibly requires strategy, structure and collaboration, rather than tools alone. The IAB AI Personalization Playbook is your practical guide to move from isolated pilots to measurable, scalable impact with AI personalization. Built for brands, agencies, publishers, and platforms, it provides a cross-functional roadmap for briefing, building, and benchmarking AI-driven advertising … Continued

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AI in Advertising Use Case Map
September 3, 2025

As AI transforms advertising, organizations need a clear, structured understanding of its applications across the marketing and media value chain. The IAB AI in Advertising Use Case Map, developed with industry leaders, provides a comprehensive guide to current and emerging AI applications. What it is: Real-world AI use cases organized by category, maturity (established vs. … Continued

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AI Governance and Risk Management Playbook
August 26, 2025

While the use of AI in digital advertising is not new, advances in generative AI are creating new efficiencies and creative capabilities across the campaign lifecycle. Despite the buzz, legal and regulatory uncertainties remain a key challenge to adoption. IAB’s AI Governance and Risk Management Playbook is designed to help brands, agencies, and publishers navigate … Continued

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